Iced Americano is more than just a cup of coffee in South Korea; it's a cultural symbol! Why has this low-calorie, refreshing, and trendy beverage become a daily essential for Koreans?
⏳ 1️⃣ Fast-paced lifestyle: Highly effective for boosting energy with great value!
Koreans face heavy pressure from work and studies. Iced Americano, with its high caffeine content, affordability, and convenience, is a favorite among office workers and students, helping them stay focused.
💬 2️⃣ Social culture: Coffee shops as a second home
South Korea is the world's third-largest coffee market, with an average of 353 cups of coffee consumed per person annually! Whether meeting friends, having business meetings, or studying, Iced Americano is refreshing and not greasy, making it suitable for long hours of drinking and naturally becoming a staple at gatherings.
❄️ 3️⃣ MZ Generation trend: "Drink iced Americano even if it freezes me to death!"
The love of Iced Americano among young Koreans has become a cultural phenomenon, even spawning the popular phrase "얼죽아" (Eol-Juk-A, meaning "drink iced Americano even if frozen to death")! Even in the coldest winter, people hold onto "아아" (Ah-Ah, the abbreviation for Iced Americano), symbolizing fashion and sticking to personal choices.
💪 4️⃣ Low-calorie self-management: A top choice for those trying to lose weight!
Iced Americano is sugar-free and low in calories, with only 5-15 calories per cup, making it ideal for fitness enthusiasts, models, and K-POP idols. Besides not affecting one's figure, caffeine also boosts metabolism and helps burn fat, making it part of Koreans' dietary control!
🛍 5️⃣ K-star influence: The "support coffee truck" culture drives the trend
K-POP idols and Korean drama actors often receive support coffee trucks from fans, and Iced Americano is almost a staple! This has made fans accustomed to using "아아" for support, creating a popular trend.
🎬 6️⃣ Korean dramas & variety shows as trendsetters: "Holding an iced Americano" = a symbol of fashion
Iced Americano appears in almost all Korean drama characters, variety shows, and celebrities' airport photos! It has become a representative of minimalist fashion and urban life. Just holding a cup of "아아" allows one to easily fit into the Korean trend!